Some Tips and Tricks
Now, our bad experience with Voordekunst doesn’t necessarily lead to the conclusion that one should never crowdfund. Obviously it can be a great tool if used correctly. However, before you throw yourself into it, there are a few things you need to know:
1. The crowdfunding platforms don’t really do anything for your campaign but provide a platform and some tips. If you don’t want to lose 3 to 7(14)% of the donated amount, you can also choose to work with a youtube video and Tikkie/Payal link, of course.
2. Crowdfunding is more of a marketing tool than a source of quick money. It is a great way to activate and engage your network for your project but it is a lot of work. If you find it hard to ask your family and friends for money for your project, if you do not enjoy constantly communicating on social media or calling everyone after you have sent them an email, maybe crowdfunding is not for you.
3. Crowdfunding for a specific product (album or publication) is easier than for an event because you can pre-sell these items with an autograph, for example, and ship them to donors.
4. Crowdfunding is a fulltime job and the campaign will only be as succesfull as the effort you put into it. Most of the donations will come from your own network so the more people you have in the team who will actively appeal to their friends and family the better your chances to reach your goal. In most cases the percentage of strangers that will donate to your project will be relatively small, some viral campaigns excluded.
5. Since crowdfunding is very much like marketing it helps if you have someone on team who has experience with tools like Mailchimp and the different social media. Also having a great sales person on board is an asset, someone who can talk about your project enthousiastically and has no shame asking for donations.
6. There are many different crowdfunding platforms tailored to every financing need, for nonprofit, start ups, charity or art projects. Find one that suits your project. For art projects in the Netherlands you will quickly land on Voordekunst but just know there are alternatives. Since your campaign is online you are not limited to a Dutch platform. Besides emailing tips to successfully crowdfund Voordekunst does not really do anything for you. The commission of 7% is therefore quite steep. A platform like GoFundMe for example charges 2,9% plus 0,25€ per transaction.
7. Many websites provide tips for succesfull crowdfunding. Spend some time googling the subject,it will help you make the right choices and avoid the obvious pitt falls.
8. Keep your crowdfunding goal low and within reach, if your campaign is succesfull you can always go over the goal amount, not reaching the amount is where the damage is done.